Sports Vault

The Challenge

In the heart of Pennsylvania, Sports Vault established a revered name in the Autographed Sports Memorabilia arena.

Since its inception in 1996, Sports Vault has amassed sales exceeding $100 million, ensuring authenticity with every piece of memorabilia traded. Despite its strong foothold in the traditional retail landscape and at shows, the digital horizon remained unexplored.

The absence of a robust eCommerce presence, coupled with a lack of in-house resources to orchestrate a new website and marketing strategy, left a substantial revenue stream untapped.

The primary hurdles were three-fold:

Absence of an eCommerce platform.
Lack of a comprehensive marketing strategy for digital channels.
In-house resource constraints to execute a full-fledged digital strategy.

The Solution

1 At Bat Media's approach was holistic, focusing on not just creating an online platform, but also on driving traffic and ensuring customer retention. The tailored services included:

Web Development: Crafting a robust online storefront to showcase and sell their vast array of memorabilia.
Paid Media (Social): Leveraging dynamic catalogue ads to exhibit products based on customer interests, capitalizing on the geographic loyalty of sports fans.
Email Marketing: Building a community of loyal customers, keeping them engaged and informed about the latest collections.

Collaborative efforts with technology partners like Meta, Shopify, and Klaviyo were pivotal in the seamless execution of the digital strategy.

The Outcome

The tailor-made digital strategy encompassing website enhancement, ad optimization, and personalized email & SMS campaigns led to a significant increase in sales, social media engagement, and email marketing effectiveness.

YoY Revenue Growth: 331%
Decrease in Customer Acquisition Cost (CAC): 65%
Email Subscriber Growth: 2x

Furthermore, the brand's recognition burgeoned beyond Pennsylvania, creating newfound opportunities with teams and players from diverse states. The enriched variety of memorabilia led to happier customers, while the bolstered social media presence and email marketing efficacy resonated well with the audience. Remarkably, sales soared to 3x higher year over year, surpassing the initial expectations.

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“1 At Bat Media helped us develop our eCommerce site from scratch using Shopify then shifted into ongoing marketing. Our sales have been 3x higher since we started working with them. They stayed within budget and led a strong communicative process to ensure a solid project management experience. We love their flexibility and commitment to learning about our business.” - Pat Waters, President & CEO, Sports Vault

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Lessons & Future Endeavors:

Key takeaways emphasize the importance of scrutinizing the existing eCommerce infrastructure before scaling digital marketing efforts, and the critical role of a robust retention strategy in maximizing the efficacy of paid media campaigns.

As Sports Vault and 1 At Bat Media step into their third year of a fruitful partnership, the journey continues to be enriched with shared insights and growing success.

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Conclusion:

The digital transformation of Sports Vault orchestrated by 1 At Bat Media stands as a testament to the power of a meticulously crafted digital strategy. It showcases the potential for traditional retail-centric brands to substantially bolster their revenue and brand recognition by embracing the digital realm.

The collaboration also provided a unique opportunity to work directly with NFL Hall of Famer, Brian Dawkins, further enriching the experience and the success story.