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JackJaw
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Save Time, Stakes, Concrete, Your Back, and MONEY!
The Challenge
JackJaw, with its highly specialized range stake and post pullers, found itself grappling with digital hurdles that were stifling its growth. The cornerstone of their challenge lay in a sub-par eCommerce platform that was detrimental to sales and conversion rates. Coupled with sporadic email marketing, lack of strategic planning, and underperforming ad campaigns from their previous agency, they were in dire need of a digital overhaul to reach their niche customer base effectively.
The challenges boiled down to:
- A less-than-ideal eCommerce platform diminishing sales and conversion rates.
- Sporadic and unstrategized email marketing.
- Lack of proper list segmentation and automated email flows.
- Underoptimized ad campaigns across social and search platforms.
- Difficulty in reaching their niche customer audience effectively.
These digital roadblocks were causing missed conversion opportunities, stalled growth, and an underutilized eCommerce channel.
The Solution
To steer JackJaw through these challenges, 1 At Bat Media employed a suite of strategies tailored to address each hurdle. The collaboration encapsulated:
- Paid Media: Optimized social and search ad campaigns.
- Email Marketing: Migration to Klaviyo, setting up proper lists, segments, and launching automated email flows.
- Influencer Marketing: Employing influencers to reach a broader segment of their niche market.
- Web Development: Migration to Shopify with a brand-new website built from scratch.
These strategies were spearheaded in collaboration with technology partners like Meta, Google, Klaviyo, and Shopify.
The Outcome
The strategies employed ushered in a renaissance of digital engagement and conversions for JackJaw, demonstrated by:
- 105% Increase in YoY Revenue.
- 21% Decrease in Customer Acquisition Cost (CAC).
- 87% Increase in Conversion Rate.
On the qualitative front:
- Improved brand awareness at the retail and distribution level.
- Elevated customer shopping experience and satisfaction.
This transformation not only met but exceeded JackJaw's initial goals, nurturing a long-term relationship that is nearing its 5th anniversary.
Lessons & Future Endeavors
Key takeaways:
- A robust retargeting and email marketing strategy is vital for brands with higher-priced products to nurture visitors into buyers.
- Building trust is essential, especially when dealing with high-priced items that don’t typically attract impulse purchasers.
As we approach our 5th year of working together, the relationship continues to flourish with ongoing engagements, underscoring 1 At Bat Media's role as an integral part of their marketing department.
Conclusion:
JackJaw's digital resurgence, facilitated by 1 At Bat Media, reflects the potential of a well-rounded digital strategy to revive an eCommerce channel, especially for brands operating in niche markets. Through a holistic approach encompassing optimized ad campaigns, strategic email marketing, and a seamless eCommerce platform, JackJaw now enjoys a robust digital presence, aligning with their growth aspirations.
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