RAW Support

The Challenge

RAW Support, with a sterling reputation in pet supplements, aimed to launch a new product line both in retail and e-commerce. However, the journey was mired in challenges as the new line found limited traction online. The overarching challenge was to carve out a digital presence for the new products and drive engagement among pet owners concerned about their pet's health.

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The core challenges encompassed:

Transitioning success from a previous product line to a new one.
Gaining traction online for the new product line.

The ripple effect of these challenges was a sluggish start in both retail and e-commerce channels for the new line.

The Solution

To navigate through the digital terrain, 1 At Bat Media orchestrated a tailored strategy, primarily leveraging Paid Media. The roadmap to surmounting the challenges involved:

Paid Media (Social): Orchestrating campaigns with precise messaging around the benefits of the new products, specifically targeting pet owners with health concerns for their pets.

This strategy was meticulously executed in collaboration with our technology partner, Meta.

The Outcome

The strategic digital interventions fostered a conducive environment for the new product line to flourish:

32% Increase in Conversions.
15% Increase in Average Order Value (AOV).
29% Decrease in Customer Acquisition Cost (CAC).

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On the qualitative front:

Enhanced brand recognition in both retail and Direct-To-Consumer (DTC) segments.

The results resonated well with RAW Support's ambitions, marking a significant stride towards achieving their initial goals.

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Lessons & Future Endeavors:

Key takeaways:

Strong retail brands have the potential to significantly impact DTC sales when coupled with a robust go-to-market strategy.

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Conclusion:

The trajectory of RAW Support's new product line, with the digital thrust from 1 At Bat Media, underscores the transformative potential of targeted paid media campaigns. The significant uptick in conversions, coupled with a reduction in customer acquisition costs, paints a promising picture for brands looking to transition success from one product line to another in the dynamic digital realm.