Cilque

The Challenge

CILQUE, a distinguished provider of luxurious silk bedding and accessories, sought the expertise of 1 At Bat Media to rejuvenate their digital marketing sphere. The engagement aimed to navigate through a phase of stagnant sales and unsatisfactory ad performance to a horizon of digital growth.

CILQUE isn’t merely a brand; it’s a statement of luxury and sustainability. Their dedication to providing quality, 100% mulberry silk products is paired with a strong commitment to environmental responsibility. However, the journey towards digital prominence was entangled with several challenges.

CILQUE was grappling with:

Unsatisfactory agency ad performance and email marketing results.
Sales not exhibiting any meaningful growth.
Lack of clarity around ad spend and performance metrics.

These challenges were impeding revenue growth, eroding confidence in predictable growth, and leaving them yearning for a more substantial digital footprint.

The Solution

To unravel CILQUE's challenges, 1 At Bat Media tailored a comprehensive strategy. Integrating cutting-edge technological tools with adept marketing expertise, a roadmap to digital revitalization and robust online presence was charted. The strategy encompassed:

Paid Media: Revitalized social and search ad campaigns to foster better engagement and conversions.
Email Marketing: Overhauled audience segmentation, leading to enhanced engagement and conversion rates.

Collaborations with technology partners like Meta, Google, and Klaviyo were instrumental in executing these strategies, laying a solid foundation for digital growth.

The Outcome

The orchestrated strategies resulted substantial improvements:

32% Decrease in Blended CPA
45% Increase in Email Revenue
10x ROAS on branded search

On the qualitative front:

Extended brand recognition into the US market.
Refined brand image through improved creatives on both paid media and email marketing, aligning with the brand's luxurious aura.

This transformation echoed a positive surge in CILQUE's digital presence, aligning with their ambitions of overcoming the stagnant phase.

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Lessons & Future Endeavors:

Key takeaways:

A cross-channel marketing strategy not only enhances individual channel performance but improves overall digital presence.
Understanding the nuances of digital advertising post-iOS14 update is crucial for maintaining ad performance.

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Conclusion:

CILQUE’s digital resurgence, steered by 1 At Bat Media, underscores the transformative potential of a meticulously crafted digital strategy. From revamping ad campaigns to overhauling email marketing segmentation, this narrative reflects how tailored digital solutions can propel a brand towards a robust digital presence amidst evolving digital landscapes.