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ANS Performance
Empowering ANS Performance to Unleash their Direct-to-Consumer Potential: A Digital Transition Journey
The Challenge
In 2012, ANS Performance carved its niche in the Health & Fitness supplement industry with a singular vision: to craft superior performance supplements.
With a strong global presence in brick-and-mortar retail, the brand thrived, yet a digital void persisted. The absence of a cohesive eCommerce and Direct-to-Consumer (DTC) strategy, coupled with limited digital marketing efforts, left a revenue channel untapped and the brand’s digital footprints faint.
The competitive and dynamic landscape of online sales beckoned, and ANS Performance sought to expand its horizon and unlock the potential of the DTC realm. 1 At Bat Media was enlisted to bridge this digital divide.
The Solution
1 At Bat Media, leveraging its expertise in digital marketing, devised a multi-pronged strategy to bridge this digital divide. The tailored approach encompassed Paid Media, Email Marketing, Influencer Marketing, and Web Development on Shopify.
Key highlights of the engagement include:
- Paid Media (Social and Search): Catalyzing revenue growth and establishing a solid foundation for digital recognition.
- Email Marketing: Bolstering customer retention and Lifetime Value (LTV), ensuring more profitability per customer.
- Influencer Marketing: Amplifying brand advocacy and awareness.
- Web Development (Shopify): Streamlining online sales channels for an enriched customer experience.
Collaborations with technology partners like Meta, Google, Klaviyo, TikTok, and Shopify played a crucial role in the seamless and effective execution of the digital strategy.
The Outcome
The results were both quantifiable and qualitatively enriching, evidenced by remarkable metrics:
- YoY Revenue Growth: 50%+ for four consecutive years
- Decrease in Customer Acquisition Cost (CAC): 32%
- Increase in Lifetime Value (LTV): 21%
- Brand Affiliates Joined: 4000+
Moreover, the 'Halo Effect' reflected in higher sales across retail partner stores & Amazon, improved brand recognition in Canada and the US, and better SKU awareness.
The sustained partnership, now nearing its fifth anniversary, stands as a testimony to the success and satisfaction derived from this collaboration.
Our eCommerce sales have grown significantly during our tenure working with 1 At Bat Media...They are constantly at the cutting edge of what's trending in terms of advertising efforts, algorithms and most importantly ROI!”
- Nick Rupcich, Owner & Vice President, ANS Performance
Lessons & Future Endeavors:
The engagement with ANS Performance underscores the revenue boon awaiting retail-centric brands willing to embrace a well-strategized DTC eCommerce strategy. It also accentuates the benefits of an omni-channel approach in digital marketing.
As the fruitful alliance with ANS Performance nears its fifth anniversary, the roadmap is laden with opportunities for further growth and brand elevation.
Conclusion:
The journey of ANS Performance with 1 At Bat Media elucidates the transformative power of a meticulously crafted digital strategy in transcending traditional retail boundaries. It stands as a testament to 1 At Bat Media's prowess in orchestrating a symphony of growth, recognition, and satisfaction, demonstrating a narrative of problem, solution, and triumph.
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