Sports Vault

We did a complete audit of their website to identify all areas of improvement and other “low hanging fruit” opportunities. Once we finished that, we established a priority list of services to execute. To start off with, we completely rebuilt their website on Shopify before spending any money on marketing. We made sure they had all the necessary analytics tools integrated to track the data on their future marketing campaigns.

Once the website was optimized and launched, we worked on the creative strategy for social media and launched ads on multiple different platforms. We implemented our full-funnel approach, which included targeting potential customers with creatives that would appeal to them and then providing personalized & engaging touchpoints throughout the rest of the customer journey. In parallel to setting up their social media ads, we set up advanced automation email marketing flows on Klaviyo. We automated multiple flows (i.e. abandoned cart, customer win-back, product upsells, etc.) to ensure all the web traffic continued to receive exposure to Sports Vault throughout the customer journey in many different areas.

In a nutshell, our clients were overwhelmed with the challenges they faced and we helped them understand where they were missing out. We then worked with them to create a step-by-step plan that we would execute on in order of priority to focus on the tasks that would have the most direct impact, the soonest.