Nooee Pet is a design-forward pet products brand with strong retail and wholesale traction, but clear untapped eCommerce potential. They partnered with 1 At Bat Media to turn that brand demand into a stronger direct-to-consumer growth engine - focused on improving conversion, increasing online revenue, and building a larger owned audience.
With strong brand traction already in place, the opportunity was to build a more effective eCommerce engine around it.
Nooee Pet had already built a recognizable brand and strong retail presence, but there was room to better convert that momentum into direct-to-consumer growth.
The brand needed a stronger digital experience that could better support conversion, product discovery, and a more seamless path to purchase.
There was also an opportunity to expand email capture and retention infrastructure so the brand could rely less on one-time traffic and create more long-term customer value.
Our work with Nooee Pet focused on helping the brand build a stronger direct-to-consumer ecosystem around an already compelling product and brand story. That included using paid media to drive more qualified traffic, strengthening email marketing to grow and monetize an owned audience, supporting influencer efforts to expand reach and credibility, and improving the website experience to better support conversion.
The goal was to create a more connected system behind eCommerce growth – one that could turn existing brand demand into stronger online performance and support more sustainable growth over time.
As the engagement progressed, Nooee Pet developed a much stronger eCommerce foundation and a more effective path from traffic to purchase.
The brand saw a 65% increase in conversion rate, a 34% increase in average order value, and 3.2x growth in direct-to-consumer revenue. More importantly, the business was better positioned to convert interest into revenue and build a stronger owned relationship with customers over time.
We had worked with other agencies in the past, and there is a very cookie-cutter or textbook approach to marketing that they all take. What I liked about 1 At Bat Media, was their extensive digital background, but also their direct experience in our consumer product space. That knowledge allowed us to skip through a lot of the typical onboarding, and get right into delivering results.
