Cutter & Buck is an established apparel brand known for golf, corporate, and athleisure wear across multiple channels in Canada. They partnered with 1 At Bat Media to make DTC eCommerce a more meaningful growth driver, with a focus on increasing revenue, improving acquisition efficiency, and building stronger retention through email and creative.
The opportunity was to give eCommerce more strategic attention and turn it into a stronger, more consistent growth channel.
Cutter & Buck already had a well-established brand and broad product offering, but eCommerce had been a secondary focus within the business. There was clear room to make DTC a more meaningful contributor to overall growth.
The account needed a tighter paid media approach across social and search, with better structure, clearer KPI visibility, and more intentional budget allocation tied to business priorities.
There was also a clear opportunity to improve how the brand was growing and using its email list, so more site visitors could be converted, retained, and re-engaged over time.
Our work with Cutter & Buck focused on helping the brand bring more structure, consistency, and performance focus to its direct-to-consumer channel. On the paid media side, that included restructuring Meta and Google accounts, refining branded versus non-brand strategy, improving retargeting, and building a clearer KPI framework so performance could be measured and optimized against the right business outcomes.
At the same time, we strengthened the retention side through a more intentional email calendar, improved automation, and better list segmentation. We also introduced a more consistent performance creative testing cadence and aligned campaigns more closely to product priorities and promotional moments. The goal was to create a more connected digital strategy, one that could drive stronger revenue growth without sacrificing efficiency or long-term customer value.
The result was a stronger and more disciplined DTC program with better visibility, improved efficiency, and more meaningful contribution from retention. As eCommerce received more focused attention, the business was able to grow online revenue while building a better foundation for sustained digital performance.
Beyond the topline growth, the work also helped simplify decision-making for the internal team. According to Cutter & Buck’s Marketing & Brand Development Manager, 1 At Bat Media helped segment their email lists, increase their social presence, and delivered a highly responsive, organized working relationship with weekly meetings and monthly reporting. The same review also noted that the team’s patience, consistency, and ability to simplify complex matters stood out.
They are very easy to work with. They are able to explain and simplify the areas that are not our expertise. They genuinely want to see the success that we are hoping to achieve. They are consistent, organized, flexible and task oriented. The partnership is easy and they are willing to jump in and help where they can.
