Winnipeg Outfitters is a long-established Canadian retailer with deep roots in catalog commerce and a broad apparel and outdoor product assortment. They partnered with 1 At Bat Media to help make eCommerce a more meaningful part of the business, with a focus on improving paid efficiency, strengthening retention, and supporting the shift from traditional catalog sales into a more scalable online channel.
The opportunity was to help a long-standing catalog retailer build a stronger, more performance-focused eCommerce business.
Winnipeg Outfitters had decades of catalog heritage and a broad product assortment, but there was clear room to make online sales a more meaningful growth channel. The goal was not just to sell online, but to help the business transition more confidently into a stronger eCommerce model.
The business needed a more organized paid media approach across social and search, along with better KPI visibility and cleaner decision-making around where budget should go.
There was also an opportunity to improve how the business was using email to support promotions, product priorities, and repeat purchase behavior, not just one-time campaigns.
Our work with Winnipeg Outfitters focused on bringing more structure, visibility, and consistency to the brand’s digital marketing efforts. On the paid side, that included restructuring Meta and Google accounts, refining branded versus non-brand strategy, tightening retargeting, and improving the KPI framework so the team could evaluate performance against the right business outcomes.
At the same time, we strengthened retention through a more intentional email calendar, improved automation, and stronger alignment between offers, campaign timing, and product priorities. We also introduced a more consistent creative testing cadence and supported the broader eCommerce strategy so the online channel could grow with more confidence and less reliance on traditional catalog momentum alone.
The result was a stronger and more disciplined eCommerce program with better visibility, improved efficiency, and more meaningful revenue contribution from digital. As Winnipeg Outfitters invested more focus into online growth, eCommerce became a more important part of the business and a clearer source of forward momentum.
That broader progress is reflected in the client’s public review, where Winnipeg Outfitters noted a substantial increase across sales metrics, nearly 100% growth in revenue, and strong satisfaction with project management, responsiveness, and execution. The same review also highlighted 1 At Bat Media’s genuine interest in the client’s goals and values, along with consistent delivery and attention to detail.
1 At Bat Media has helped drive a substantial increase across our sales metrics while making the transition into a stronger eCommerce business feel far more structured and manageable. They deliver on time, stay responsive, and have shown a genuine interest in our goals and values. What stands out is their attention to detail, consistency, and ability to support our business as we continue shifting from traditional catalog sales toward online growth.
