Maker’s Clean is a recognized cleaning products brand backed by the reach and credibility of Clean My Space, with an audience of 2.1M YouTube subscribers. They partnered with 1 At Bat Media to better convert that attention into digital performance - with a focus on stronger retention, higher customer value, and more consistent online revenue.
With strong visibility already in place, the opportunity was to improve how the brand converted attention into repeatable online revenue.
Maker’s Clean had already built meaningful brand awareness and trust through Clean My Space, but there was room to better translate that audience attention into eCommerce revenue.
Email marketing was underdeveloped relative to the size and quality of the brand’s audience, creating a clear opportunity to improve customer lifecycle performance and repeat purchase behavior.
Beyond top-line sales, there was an opportunity to improve how much value each customer generated through stronger retention, better segmentation, and a more intentional digital experience.
Our work with Maker’s Clean focused on helping the brand make better use of the audience and trust it had already built. That included improving paid media execution, strengthening the retention program through better lifecycle marketing, supporting broader content and influencer activity, and improving the online experience so more traffic translated into revenue.
The goal was to create a more dependable digital growth system – one that could improve monetization, strengthen customer retention, and generate more value from the brand visibility already in place.
The result was a stronger digital program with better retention contribution, improved customer value, and more consistent revenue performance.
Maker’s Clean saw a 41% increase in returning customer revenue, a 24% increase in average order value, and a 38% increase in email revenue contribution. More importantly, the brand was better positioned to turn audience trust and visibility into repeatable online revenue through a stronger mix of paid, retention, and on-site execution.
We had worked with other agencies in the past, and there is a very cookie-cutter or textbook approach to marketing that they all take. What I liked about 1 At Bat Media, was their extensive digital background, but also their direct experience in our consumer product space. That knowledge allowed us to skip through a lot of the typical onboarding, and get right into delivering results.
