CILQUE is a luxury silk bedding and accessories brand with a strong product story rooted in quality, comfort, and sustainability. They partnered with 1 At Bat Media to improve underperforming digital channels, sharpen acquisition efficiency, and turn stagnant online performance into a more reliable source of growth.
The opportunity was to move from inconsistent digital performance to a more stable, higher-conviction growth strategy.
CILQUE was dealing with unsatisfactory ad performance and lacked confidence that current spend was translating into efficient customer acquisition.
Sales had stalled, and the brand needed a stronger digital strategy that could create more meaningful growth rather than incremental movement.
There was also a need for clearer visibility into what was working, what wasn’t, and where the business should be investing to improve results.
Our work with CILQUE focused on improving the quality and consistency of the brand’s digital performance across its core growth channels. That included revitalizing paid media across search and social, strengthening email marketing through better segmentation and execution, and supporting the broader online experience so traffic and demand could convert more effectively.
Rather than approaching each channel in isolation, the focus was on creating a more dependable digital growth strategy – one that could improve efficiency, restore confidence in the data, and support stronger revenue performance over time.
The result was a much healthier digital program with clearer signals, stronger efficiency, and better contribution from retention.
CILQUE achieved a 32% reduction in blended CPA, a 45% increase in email revenue, and generated 10x ROAS on branded search. Beyond the metrics, the brand also expanded recognition in the U.S. market and improved the quality of its digital creative to better match the premium positioning of the product.
We had worked with other agencies in the past, and there is a very cookie-cutter or textbook approach to marketing that they all take. What I liked about 1 At Bat Media, was their extensive digital background, but also their direct experience in our consumer product space. That knowledge allowed us to skip through a lot of the typical onboarding, and get right into delivering results.
