Paid Media Management for Ecommerce Brands That Need
Profitable Scale

We build and manage Meta and Google programs for ecommerce brands that want disciplined testing, stronger creative direction, and reporting tied to CAC, MER, LTV, and profitability.

Structured testing to find winners faster Clear reporting tied to CAC, MER, and LTV Senior-led performance management

How We Run Paid Media

Paid media works best when it’s run like a system - with clear priorities, disciplined testing, and ongoing optimization. This is the framework we use to drive predictable growth and avoid spike-and-crash results.

1

Audit + Strategy

We review what’s working, what’s broken, and where performance is leaking - then build a clear plan based on goals, constraints, and the current data.

2

Launch + Test

We implement clean structures and run structured tests across creative, audiences, offers, and landing page messaging - with clear hypotheses and winner/loser decisioning.

3

Optimize + Scale

We double down on what’s working, cut what isn’t, and keep performance moving forward through weekly optimization, budget allocation rules, and continuous iteration.

What’s Included

Everything required to run paid media at a high standard - strategy, execution, creative direction, and performance accountability.

1. Strategy + Priorities

We align paid media to your goals, constraints, and current opportunities - so the plan reflects what matters most right now.

2. Account Structure + Execution

We build and manage clean Meta and Google programs with the right campaign structure, organization, and budget control.

3. Testing + Optimization

We run structured tests across creative, audiences, offers, and campaign setup - then scale winners and cut waste.

4. Creative Direction + Conversion Support

We identify what needs to improve across creative and landing pages so traffic has the best chance to convert.

5. Tracking + Reporting

We monitor tracking quality, attribution signals, and core KPIs so performance decisions stay grounded in the right data.

6. Communication + Accountability

We keep priorities clear, communicate proactively, and make sure nothing important slips between strategy and execution.

What Makes 1AB Different

1

Senior-Led Performance Management

You get experienced operators owning the account day-to-day - not a junior team learning on your ad spend.

2

Disciplined Testing Cadence

We run paid media like a testing system, not a set-it-and-forget-it channel. Every week, something is being tested and improved.

3

Clear Reporting That Ties to Business Outcomes

We don’t just report platform metrics. We connect performance to CAC, MER, conversion, and profitability - and explain what we’re doing about it.

Meet your dedicated team

You get a pod built around your growth goals – led by senior strategy, supported by specialists, and kept on track through Client Success coordination.

Senior Growth Strategist
Client Success Coordinator
Paid Social Strategist
Paid Search Strategist
Designer / Visual Creator
Copywriter

Integrated For Maximum Results

Frequently asked questions

What platforms do you manage?

We primarily manage Meta and Google. We can support TikTok, Pinterest, and others when it fits the account and performance goals.

What size brands is this best for?

Best fit is established eCommerce brands with traction - typically $5M–$50M+ in annual revenue, actively investing in growth.

How do you handle creative?

We provide creative direction, briefs, and testing plans. Creative execution can be done with your team, our team, or a hybrid model.

How do you report performance?

Weekly performance notes + a monthly recap with insights, tests, and next steps. We keep reporting tied to business outcomes, not vanity metrics.

Real brands, Real results

We partner with established eCommerce brands to scale profitably through full-funnel strategy, creative execution, and relentless performance optimization.

JackJaw

JackJaw is a specialized construction accessories brand serving a niche market with higher-ticket products and a more considered buying journey.

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Increase in
Conversion Rate

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Increase in Average
Order Value 

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Decrease in
Customer Acquisition
Cost
Learn More

Nooee Pet

Nooee Pet worked with 1 At Bat Media to turn strong brand demand into better online conversion, higher order value, and meaningful DTC growth.

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Increase in
Conversion Rate

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Increase in Average
Order Value 

0

Growth in DTC
Revenue
Learn More

Cilque

CILQUE partnered with 1 At Bat Media to improve paid efficiency, strengthen retention, and bring more clarity to digital performance.

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Decrease in
Blended CPA

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Increase in
Email Revenue

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ROAS on Branded
Search
Learn More

Winnipeg Outfitters

Winnipeg Outfitters partnered with 1 At Bat Media to strengthen eCommerce, improve paid efficiency, and support the shift from catalog-driven sales to online growth.

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Growth in eCommerce
Revenue YoY

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Decrease in Customer
Acquisition Cost

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Increase in Email
Revenue Contribution
Learn More

Brian Dawkins

Brian Dawkins partnered with 1 At Bat Media to turn strong personal brand recognition into more efficient digital sales and stronger Q4 performance.

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Increase in
Q4 Sales

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Decrease in Cost
Per Acquisition 

0

Increase in
On-Site Conversion
Rate
Learn More

Sports Vault

Sports Vault partnered with 1 At Bat Media to expand beyond its offline roots and build a stronger, more scalable online revenue channel.

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Growth in YoY
Revenue

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Decrease in
Customer
Acquisition Cost

0

Increase in
Email Sales
Learn More

Carla’s Cookie Box

Carla’s Cookie Box partnered with 1 At Bat Media to reduce reliance on events and turn eCommerce into a major driver of growth.

0

Increase in
Online Sales

0

Increase in Average
Order Value 

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Increase in Returning
Customer Revenue
Learn More

Maker’s Clean

Backed by Clean My Space’s 2.1M YouTube subscribers, Maker’s Clean partnered with 1 At Bat Media to strengthen retention, increase customer value, and drive more consistent online revenue.

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Increase in Returning
Customer Revenue

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Increase in Average
Order Value 

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Increase in
Email Revenue
Contribution
Learn More

ANS Performance

ANS Performance is an established sports nutrition brand that partnered with 1 At Bat Media to strengthen its direct-to-consumer growth engine and scale more efficiently.

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Growth YoY,
4+ years

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Decrease in CAC 

0

Increase in LTV
Learn More

Cutter & Buck

Cutter & Buck partnered with 1 At Bat Media to make DTC eCommerce a stronger growth channel through better paid efficiency, retention, and creative execution.

0

Increase in DTC
Revenue YoY

0

Decrease in Customer Acquisition Cost 

0

Increase in Email
Revenue Contribution
Learn More
"What impresses me most about working with 1 At Bat Media is how personal and proactive they are."

Carla Mawyin

Owner

"I really like the in-depth and up-to-date knowledge that the 1 At Bat Media team has."

Nicholas Rupcich

Owner & Vice President

"They genuinely want to see the success that we are hoping to achieve."

Suzi Flynn

Marketing Development Manager