ANS Performance is an established sports nutrition brand with strong retail presence and growing direct-to-consumer opportunity. They partnered with 1 At Bat Media to build a more connected digital growth engine - focused on scaling online revenue, improving acquisition efficiency, and increasing customer value over time.
Before scaling further, there were a few clear opportunities to strengthen the brand’s direct-to-consumer growth engine.
ANS had built strong brand presence and retail distribution, but there was clear opportunity to further expand and mature the direct-to-consumer side of the business.
The brand needed a more integrated digital strategy across acquisition, retention, influencer, and on-site experience - not disconnected channel activity.
As online growth accelerated, the focus was not just top-line revenue. The opportunity was to improve efficiency, build stronger customer value, and create a more scalable digital ecosystem.
Our work with ANS Performance centered on strengthening the brand’s direct-to-consumer ecosystem so each part of the funnel was working together more effectively. That meant improving acquisition through paid media, increasing retention through email marketing, expanding reach and trust through influencer support, and strengthening the on-site experience through Shopify development.
Rather than treating each channel as a separate initiative, the focus was on creating a more integrated growth system – one that could support stronger revenue performance, improve efficiency over time, and help the brand scale with more consistency.
Over the course of the partnership, ANS Performance built a stronger and more scalable direct-to-consumer growth engine.
The business achieved 50%+ year-over-year growth for four consecutive years, while also improving efficiency through a 32% reduction in customer acquisition cost and a 21% increase in lifetime value.
Beyond the headline metrics, the brand also benefited from a more connected digital ecosystem – with stronger acquisition support, improved retention performance, and broader awareness across key products and SKUs.
We had worked with other agencies in the past, and there is a very cookie-cutter or textbook approach to marketing that they all take. What I liked about 1 At Bat Media, was their extensive digital background, but also their direct experience in our consumer product space. That knowledge allowed us to skip through a lot of the typical onboarding, and get right into delivering results.
