Sports Vault is a long-established sports memorabilia business with deep offline credibility and a strong collector audience. They partnered with 1 At Bat Media to build a real eCommerce growth engine from the ground up - focused on turning brand trust into stronger online revenue, better acquisition efficiency, and a more scalable digital channel.
With decades of credibility already in place, the opportunity was to build the digital infrastructure and marketing engine to match it.
Sports Vault had built a strong reputation through retail and live shows, but lacked a true eCommerce platform that could support scalable online sales.
The brand needed a structured digital marketing approach that could bring qualified traffic into the store and create demand beyond its traditional channels.
There was also an opportunity to build a more dependable owned audience through email and retention marketing, so growth wouldn’t rely only on one-time traffic.
Our work with Sports Vault centered on helping the business make a meaningful shift from a retail- and event-driven model into a stronger direct digital growth engine. That included building the eCommerce foundation, using paid media to drive qualified traffic, strengthening email marketing to improve retention and monetization, and supporting broader digital visibility through influencer and content-led efforts.
The goal was not just to launch online, but to create a connected system behind it – one that could support stronger year-over-year revenue growth, improve efficiency, and help the business scale beyond its traditional footprint.
The result was a much stronger digital business with clearer systems for acquiring, converting, and retaining customers online.
Sports Vault achieved 3.3x year-over-year revenue growth, improved efficiency through a 53% decrease in CAC, and saw a 160% increase in email sales as retention and owned marketing became a more meaningful part of the overall revenue mix.
More broadly, the business expanded its digital reach beyond Pennsylvania, opened up new growth opportunities, and built a stronger online presence around an already trusted brand.
1 At Bat Media helped us develop our eCommerce site from scratch using Shopify then shifted into ongoing marketing. Our sales have been 3x higher since we started working with them. They stayed within budget and led a strong communicative process to ensure a solid project management experience.
