Carla’s Cookie Box is an award-winning dessert brand known for butter tarts, gourmet cookies, catering, subscriptions, and gifting across Canada and the U.S. They partnered with 1 At Bat Media to turn eCommerce into a major growth driver for the business, with a focus on scaling online sales, improving customer value, and building a more dependable digital revenue channel.
The opportunity was to shift the business from event-heavy revenue into a more scalable and repeatable eCommerce model.
Carla’s Cookie Box had built strong momentum through events, in-person activations, and local awareness, but there was clear room to shift more of that demand into online revenue that could scale more consistently.
The business needed a more intentional paid media setup across social and search, along with stronger KPI visibility and cleaner reporting to guide growth decisions more confidently.
There was also a strong opportunity to grow and better monetize the email list, improve lifecycle communication, and turn more first-time customers into repeat buyers over time.
Our work with Carla’s Cookie Box focused on helping the business turn a strong product and local brand reputation into a more scalable digital growth channel. On the paid media side, that included restructuring Meta and Google accounts, refining branded versus non-brand strategy, tightening retargeting, and improving the KPI framework so performance could be measured more clearly and optimized against the right business outcomes.
At the same time, we strengthened retention through a more intentional email calendar, improved automation, and better alignment between offers, campaigns, and product priorities. We also introduced a more consistent performance creative testing cadence so the brand could keep learning what messages, products, and promotions were driving the strongest response. The goal was to create a more connected eCommerce strategy, one that could scale online revenue while improving customer value and retention over time.
The result was a major shift in how Carla’s Cookie Box generates revenue. As eCommerce gained traction, the business became far less dependent on in-person events and much more capable of driving sales online across Canada and the U.S. That created a more scalable and repeatable path for growth going forward.
Just as importantly, the quality of growth improved alongside the volume. The business built stronger repeat purchase momentum, increased customer value, and developed a more dependable retention layer around the brand. In her public review, Carla noted that online sales increased by 1,056% while also highlighting the team’s proactive communication, consistency, and ability to deliver real results.
Since starting with 1 At Bat Media, the results have been clear and measurable. My online sales have gone up thanks to consistent ad campaigns that actually convert. I’ve seen more repeat orders coming in through the newsletters they design and send on my behalf. Beyond just sales, there’s been a noticeable increase in buzz around Carla’s Cookie Box. More people are engaging with my brand online, following on social media, and discovering my bakery through the campaigns they run. Overall, our online sales have increased by 1,056%.
