eCommerce Marketing Blog
The latest eCommerce marketing insights on paid media, email + SMS, performance creative, and the systems behind sustainable, profitable growth. Written by the team of experts from 1 At Bat Media behind the execution.
How Food and Gifting Shopify Brands Turn Seasonal Buyers Into Repeat Customers
A practical guide to separating gift purchasers and recipients, protecting delivery, choosing the right follow-up and measuring second orders.
What Percentage of Net DTC Revenue Should an Ecommerce Brand Spend on Paid Media?
Use ad-to-sales ratio, contribution margin, payback, cash and inventory to plan paid-media spend for an established ecommerce brand.
What First-Party Data Should Shopify Brands Send to Meta, Google and Klaviyo?
Learn which Shopify events, identifiers, consent states and quality controls to use across Meta, Google Ads and Klaviyo before scaling.
How High-AOV Shopify Brands Can Improve Conversion Without Relying on Discounts
A practical framework for improving high-AOV Shopify conversion through clearer education, comparison, proof, policies and follow-up—not blanket discounts.
How Established Pet Product Brands Can Improve Shopify Conversion and AOV
A practical guide for established pet-product brands improving Shopify discovery, conversion and AOV without relying on indiscriminate discounts.
BFCM 2026 Ecommerce Readiness Playbook: Protect Margin and Turn Peak Sales Into Repeat Customers
A 12-week BFCM 2026 plan for established Shopify brands coordinating margin, inventory, paid media, creative, retention, fulfillment and post-event growth.
How Shopify Brands Should Structure Product Data for AI Shopping Discovery
A practical audit of Shopify Catalog, Merchant Center, product schema, variants and data freshness for AI shopping discovery—without ranking promises.
How Established Supplement and Wellness Brands Can Scale Shopify DTC Profitably
A practical Shopify growth guide for established supplement and wellness brands balancing CAC, repeat purchase, claims, retention and conversion profitably.
Why Shopify, Meta, Google Ads, GA4 and Klaviyo Revenue Numbers Don’t Match—and How to Reconcile Them
Learn why ecommerce revenue differs across Shopify, Meta, Google Ads, GA4 and Klaviyo, then reconcile the numbers with a practical reporting framework.