Maker’s Clean

The Challenge

Maker’s Clean, a reputable name in the cleaning products industry, aimed to redefine cleaning ease with its superior quality microfiber cloths. With a decade-long journey beginning in 2006, they meticulously tested numerous products to deliver the best cleaning solutions.

Their channel, Clean My Space on YouTube, has garnered a community of over 2.5 million subscribers, educating people on efficient cleaning methods. Despite these achievements, they found themselves encumbered by a plateau in revenue growth, underutilized email marketing strategies, and a lack of consistency in paid social engagements.

The challenges included:

Absence of a robust email marketing strategy and consistency in paid social advertising.
Misalignment with the email marketing tool, Mailchimp, which was not meeting their specific needs.
No solid strategy to continuously grow their email list.
Unoptimized email flows, missing flows, and lack of proper list segmentation.

The Solution

1 At Bat Media was enlisted to unclog the digital bottlenecks and streamline Maker’s Clean’s marketing channels. Our strategy was multi-pronged:

Email Marketing: Transitioned from Mailchimp to Klaviyo for their US and CA Shopify stores, ensuring a better fit for their email marketing needs.
Paid Media (Social): Implemented re-engagement campaigns and list growth strategies such as on-site popups and giveaways to a warm audience on social channels.
Comprehensive Email Flows: Built new email flows from the ground up, optimizing flow triggers based on lists and segments.

Collaborations with technology partners like Meta, Klaviyo, and Shopify were pivotal in delivering these solutions.

The Outcome

The transformation ushered in by 1 At Bat Media rapidly drove significant results, paving the way for a brighter digital future for Maker's Clean.

A significant 114% increase in revenue within the first 45 days of collaboration.
6-figures of additional revenue generated directly from email marketing.
A 23% increase in Average Order Value (AOV).

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On the qualitative front:

Better-designed emails reflecting the brand’s quality, leading to higher engagement with the existing customer base.
A decrease in email unsubscribers due to proper segmentation, indicating improved customer satisfaction.

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Lessons & Future Endeavors:

Key takeaways:

The importance of diversifying marketing channels to avoid over-reliance on a single platform, as seen from their heavy reliance on YouTube.
The significant impact of a well-structured email marketing strategy in nurturing and retaining customer relationships at scale.
The necessity of layering Paid Media (social and search) into the overall marketing strategy for holistic growth.

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Conclusion:

Maker's Clean’s journey with 1 At Bat Media demonstrates the substantial uplift a tailored digital strategy can bring. By addressing the email marketing and paid social hurdles, Maker's Clean now enjoys a more engaged customer base, a substantial increase in revenue, and a solid foundation for future digital endeavors.