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A strong eCommerce retention strategy should help more subscribers become customers, give first-time buyers a reason to return, and guide existing customers towards the next
Many brands do not have a creative marketing problem because they lack ideas. They lack a learning system. In our work across paid media, retention,
A lot of brands respond to rising customer acquisition cost the same way. More budget. More campaigns. More creative. More channels. Sometimes that is the
AI in marketing and eCommerce has moved past the novelty stage. The conversation used to be louder than it was useful. Every tool promised speed,
A lot of eCommerce brands start with ROAS because it is visible, fast, and easy to compare week to week. That makes sense, since it
Meta recently rolled out a major update to its attribution model, causing a lot of chatter across the digital marketing world. Some advertisers are scrambling,
Shoptalk Spring 2026 put “Retail in the Age of AI” on the banner, but the more useful story sat below it. The loudest themes were
