Footwear & Apparel Brand

Results

+210%

Overall Sales

+180%

Klaviyo Email Marketing Growth

x38.96

Growth in Black Friday Sales

Overview

Our client, a top-ranked premium footwear and apparel company, sought to expand their reach by developing a new direct-to-consumer sales channel. Despite a strong brick-and-mortar presence, they faced numerous challenges that hindered their online growth. As a result of 1 At Bat Media’s comprehensive strategies and relentless execution, our client witnessed a monthly growth rate of 100% within three months and a YoY site-wide revenue boost of 210%.

Identified Challenges

Despite their success in physical retail outlets, the client wished to grow further by building a direct-to-consumer sales channel. A comprehensive audit of their website and social profiles revealed several obstacles:

An initial website lacking an analytics setup, inhibiting insight into visitor sources and acquisition methods
Inadequate showcasing of their products on the website and social media ads
Ineffective digital strategy lacking targeted content and high-volume search keywords
Absence of personalized campaigns and targeted audience in traditional social media ads
Lack of an email marketing strategy, including automated flows, retargeting, and cart checkouts

Industry

Premium Footwear & Apparel

Solutions

Shopify

Facebook & Instagram Ads

TikTok Ads

Klaviyo

Strategic Approach

We launched a sophisticated paid media funnel with multiple touchpoints along the customer journey, continuously tested and iterated to improve efficiency and profitable scaling. A complete website redesign accompanied these efforts, as well as a redesign of their email marketing initiatives to optimize customer lifetime value. Additionally, we managed high-quality traffic campaigns that drove conversions and nurtured visitors into profitable purchase conversions.

Implementation Process

Comprehensive audit of their current digital strategy and website
Review of historical data from social media channels
Presentation of audit findings and recommended steps for areas of opportunity
Re-engagement of non-converting leads through personalized email campaigns
Weekly social tests across the full funnel to identify the most effective components
Creation of promotions encouraging email & SMS sign-ups

The
Outcome

The implementation of fundamental strategies, including upgrading the website, optimizing ads, and executing targeted email & SMS campaigns led to a remarkable 100% month-by-month growth within three months and a 210% YoY site-wide revenue increase. Adherence to 1 At Bat Media’s guidance and the execution of recommended strategies also resulted in a whopping x38.96 growth in their Black Friday sales.