YoY Revenue Growth
Increase in Online Store Sessions
Klaviyo Email Marketing List Growth
DAWK FIT is a premium apparel brand that primarily designs and manufactures sportswear and athleisure clothing such as leggings, joggers and hoodies. In 2021, DAWK FIT partnered with 1 At Bat Media to help scale their eCommerce revenue. 1 At Bat Media’s execution resulted in a +261% growth in targeted online store sessions within 4 months of the engagement. This led to a 303% increase in revenue across the entire site YoY. DAWK FIT was able to take its business to new heights and expand into new demographics with the help of 1 At Bat Media.
DAWK FIT, a startup in the B2C space, was looking for ways to scale its business. They had limited resources and were trying to find the best way to reach more customers. They turned to 1 At Bat Media for help with their digital growth. We did a complete audit of DAWK FIT’s website and social media channels and we found that their digital marketing strategy wasn’t effectively reaching as many potential customers as they wanted to as there were many gaps in their overall digital marketing strategy.
We helped them implement a completely new full-funnel social ads strategy that more effectively reached their target audience. As a result, they saw significant growth in traffic and conversions and were able to reach more new customers.
Our strategy for DAWK FIT’s full-funnel marketing approach included Shopify eCommerce services, social media marketing, Klaviyo email marketing, Google Ads, and influencer marketing.
A few key areas our team identified included:
We launched a top-to-bottom paid media funnel to ensure each potential customer was served relevant ads in different placements along the customer journey. We tested and iterated every aspect of our funnel to maximize efficiency, improving the CPMs, CPCs and in turn the CPAs which allowed for profitable scaling.
On the website front, we redesigned and developed a completely new Shopify eCommerce website. For existing customers, we optimized customer lifetime value by implementing email marketing flows and automation.
By implementing the fundamental strategies identified, which included enhancing the look and feel of the website, optimizing ads, and running personalized email & SMS campaigns, we helped DAWK FIT unlock massive growth. Our client saw a +303% growth in overall yearly sales, driven by all the digital initiatives we were running.