Brian Dawkins | NFL Hall of Famer



Q4 Sales Increase


Increase in Online Store Sessions


Social Media Reach



Regarded as one of the greatest safeties of all time, Brian Dawkins is a superstar NFL Hall of Famer who played 16 seasons in the NFL, primarily with the Philadelphia Eagles.

We worked with Brian on his social media marketing strategy and Q4 holiday shopping campaigns. We helped him drive sales through his Shopify e-commerce site selling his autographed memorabilia.


Brian was releasing a number of new autographed memorabilia items through his Shopify website leading up to the Q4 holiday sales rush, and we were able to identify a number of areas for optimization within his social media marketing strategy.

With limited data collection in place and no strategy around an ads funnel, Brian’s site was missing out on valuable conversions from both new visitors and returning visitors.


Sports Memorabilia

Technology partner


Facebook Ads

Instagram Ads

Our Approach

We launched a sophisticated paid media funnel to ensure each user was engaged at multiple touchpoints along the customer journey. We tested and iterated every aspect of our funnel to maximize efficiency, both improving the customer journey and allowing for profitable scaling.


  • In-depth current digital strategy audit (website and digital marketing)
  • Fix the data collection and tracking issues with the Facebook Pixel and Google Analytics
  • Review of previous years’ data for the social media channels
  • Provide audit findings and recommended next steps for areas of opportunity
  • Re-engaged users which did not initially convert with strategic retargeting ads


By executing the Q4 holiday shopping campaigns that we outlined, our client saw an overall lift in sales of 58% in a very short period of time.

  • Uplift in YoY Q4 sales of 58%
  • Online store sessions increased by 80%
  • Social media reach across Brian’s Facebook & Instagram pages increased by 113%
  • The Q4 sales rush included 82% new customers

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