Digital Insights

Shopify Introduces Collabs to Link Companies and Creators

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants looking for marketing support. Shopify’s goal is to bring economic independence to this new generation of entrepreneurs. Despite the size of the total creator economy, estimated to be worth over $100B*, most creators […]

Everything You Need To Know About Instagram Reels

Looking to get into Instagram Reels? With the recent announcement that Instagram will now merge all video uploads (up to 15 minutes) into the Reels feed, no doubt many brands are considering their options, and how they can maximize their Reels approach in the upcoming holiday season. If that sounds like you, then this may help. […]

What Does a Product Manager Do? Your Complete Career Guide

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TikTok Provides New Insight into the Potential of Live-Stream Shopping

TikTok really wants to make live-stream commerce a thing, which would then enable it to follow in the footsteps of its Chinese sister app, Douyin, and turn the short-form video platform into a money-making machine for a huge number of creators. Douyin generated $119 billion worth of product sales via live broadcasts in 2021, a 7x […]

How YouTube’s brewing TikTok rivalry could impact mobile video strategies

As brands pour ad dollars into short-form video, marketing strategies are emerging to optimize each platform’s strengths. Some of the differences will be geographic: India’s ban on TikTok for political reasons has opened a huge market for YouTube Shorts and Instagram Reels, the short-video section of the photo-sharing app owned by Meta Platforms. In the United States, […]

Navigating the Metaverse: A Magic Wand for Ecommerce

The metaverse — what is it? Whether we’ve known it or not, we have all been part of this evolution for years through VR simulations, gaming, and online experiences. The ideation and infancy of VR technology date way before my time. But a modern example can be seen in the OASIS (Ontologically Anthropocentric Sensory Immersive […]

How To Downgrade iOS 16 Beta/15 Without Losing Data

As far as we know, Apple launched a beta version of their next iteration of iOS, the iOS 16 beta. With the new features, like a revamped Photos app, a reworked Control Center, and more, iOS 16 beta attracts so many Apple fans and those users who have not yet upgraded. Apple’s iOS 16 Beta features a […]

Winning Content Strategy for 2022: Thought Leadership

As part of our series to help businesses with digital marketing, today we are presenting Winning Content Strategy for 2022: Thought Leadership. As a top digital agency with two decades in the business, there has been one constant in marketing online; Content is King. It was true when Bill Gates said it back in the 90’s and […]

How to Audit Your 2022 Marketing Strategy

Now that we’re almost at the mid-point of 2022, it will soon be time to start building strategy and developing budgets for the coming year. It’s also a great time to review your business’s overall performance as it relates to your marketing strategy and ad spend. Taking the time to perform an analysis now can […]

Ecommerce SEO Game Changer in 2022

You may be spending time and resources to up your ecommerce search game using SEO tools and the latest digital marketing — but are you ready for Google Lens? Google Lens, and Pinterest Lens, are stepping to the front using Artificial Intelligence (AI), Augmented Reality (AR), and real-world visual search options that improve a user’s […]

What is Enterprise Website Development?

Today, whether your business is B2B or B2C, 92%+ of customers reach out through the internet (and some would say 100%). It takes less than 50 milliseconds (.05 seconds) for someone to decide if they will scroll down or bounce out. Developing an Enterprise website or app in 2022 is more than just setting up a site, […]

How to Choose the Right Digital Marketing Agency For You

As a business owner, you understand the need for an outstanding marketing strategy in order to generate the maximum number of leads and sales. No matter what industry you’re in and what product or service you offer, you’re going to need marketing to be the center forward of your business growth curve. After all, it’s […]

Top 5 Bad Website Design Trends You Need to Avoid Immediately

Your website design presents your business brand and introduces you to the world. Today, online business and eCommerce are more important than ever — you can’t afford to have a poor website design that sends the wrong message about your company or your product. What Makes a Bad Website Design? Along with being visually unappealing, […]

Meta Releases a New Landing Page Best Practices Guide

Getting users to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and in this respect, your landing pages play a critical role, and you need to get them right in order to maximize your opportunities. So how do you ensure […]

What’s Next for E-Commerce in the Metaverse?

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of online interaction begins to take shape, brands want to know how it will impact the future […]

Meta Introduces New Creator Funding Programs To Help The Metaverse Grow

Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds. The first is an expansion of its $10 million Horizon Worlds Creator Funding program, which it first launched […]

Here Are 5 Reasons Why Paid and Organic Social Media Work Better Together

Quick. List your top goals for 2022. If you said brand awareness, acquisition, conversions and retention—you’ve got a lot on your plate (like most marketers). Luckily, you can achieve them all with social media. The caveat? Your paid and organic efforts must be integrated or your results could suffer. You’ll get more out of social […]

What You Should Know About Google’s SEO Updates in 2022

Google processes 5.6 billion searches a day. Most consumers look to Google when they start shopping online, but fewer than 10% of websites receive any traffic from searches. That means your position in Google’s search rankings can have a make-or-break impact on your business. Search Engine Optimization, or SEO, is the art and science of […]

Social Media’s Advantages and Disadvantages in 2022

Make no mistake — Social Media is a force! For years, the importance of social media has been expanding. It is now a critical component of any effective marketing and company plan. What began as a source of fun and pleasure has evolved into a full-fledged marketing behemoth. If you have an online presence (and […]

Meta’s Trying Out a New Layout in the Desktop Version of Facebook

Facebook appears to be testing a new layout in the desktop version of the app, with some users seeing it for the first time recently. That appears to be quite a sum. The new layout surfaced for some users last week, according to Mashable, with an update message in the app detailing the change, which […]

How Are Social Media Platforms Reacting to Ukraine’s Crisis?

Russia’s invasion of Ukraine has sparked international concern, reuniting the world’s military superpowers and potentially triggering an intervention that might result in one of the world’s largest conflicts in decades. And, unlike previous episodes, this war is taking place in the age of social media, with memes, disinformation campaigns, and scams all contributing to the […]

YouTube Has Revealed The Top-Performing Super Bowl Ads For 2022

Have you seen all of the major Super Bowl commercials and taken notes for your own campaigns? If not, you can still see them on YouTube’s AdBlitz showcase, which features all of the event’s major campaigns. And today, YouTube unveiled the winners of its Super Bowl AdBlitz for 2022, which were the most viewed ads […]

For its Quest 2 VR Headsets, Meta Has Launched a New Metaverse-aligned Ad Campaign

While Facebook’s daily user count may have plateaued, its parent company, Meta, is already moving ahead to the next stage, focusing on the theoretical’ metaverse’ and how we’ll all be engaging in totally digital worlds in the not-too-distant future. This is the subject of Meta’s most recent ad campaign, which debuted this week. As you […]

Everything You Need To Know About Super Bowl 56: Marketing Edition

This year’s Super Bowl will be shown on NBC, and it will take place in the middle of the Winter Olympics, which will also be broadcast on the network. On the evening of Feb. 13, NBC will pause its Olympic programming to show the NFL championship game, which is annually the most-watched television broadcast in […]

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