Digital Insights

Shopify’s Winter ’23 Edition Introduces 100+ Product Updates That Keep Merchants on the Cutting Edge

Shopify has announced its Winter ’23 Edition, which includes more than 100 product updates that will help merchants stay on the cutting edge of e-commerce. From new features to performance improvements, the Winter ’23 Edition offers a wide range of updates that will benefit both merchants and shoppers. One of the most significant updates is […]

What You Need To Know About Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest iteration of Google’s widely-used analytics platform. It was launched in October 2020 and has since become the default analytics platform for new Google Analytics users. With the rise of mobile and app usage, GA4 is designed to provide a more comprehensive and intuitive experience for tracking customer engagement […]

Top 10 Digital Marketing Strategies for eCommerce Businesses in 2023

As we move into 2023, the ecommerce industry is expected to continue its rapid growth, with more and more consumers turning to online channels to purchase goods and services. In light of this, it’s crucial for ecommerce businesses to stay ahead of the curve when it comes to digital marketing strategies. In this blog post, […]

How ChatGPT Can Help eCommerce Businesses

ChatGPT is a cutting-edge language model developed by OpenAI that has the ability to generate human-like text. This technology has the potential to revolutionize the way ecommerce businesses approach digital marketing. One of the main benefits of ChatGPT for ecommerce businesses is its ability to generate highly personalized and engaging product descriptions and ad copy. […]

2023 eCommerce Trends

As we approach 2023, eCommerce businesses are beginning to predict what the future of online shopping will look like. While trends in the eCommerce world are always changing, there are a few that are expected to be particularly influential over the next few years. From augmented reality to mobile shopping, here are the top eCommerce […]

Holiday E-Commerce Marketing

Holiday e-commerce marketing is an invaluable tool for businesses of all sizes looking to increase their holiday sales. With more and more people shopping online, it’s important to create an effective e-commerce marketing strategy to reach your customers and drive sales. Here are some tips for creating a successful holiday e-commerce marketing campaign. 1. Start […]

Your Roadmap To The Future Of Commerce

Navigate the rapidly changing commerce landscape with the top trends shaping 2023 and beyond, and the recommendations you need to build a brand that lasts. The only constant in commerce is change Businesses have dealt with more change in the last two years than in the previous two decades. As a side effect, we’ve grown more […]

The Manifest Highlights 1 At Bat Media As One Of The Most-Reviewed Email Marketing Firms in Toronto

1 At Bat Media is a full-service digital growth agency that demonstrates a unique understanding of the evolving digital landscape. We produce top-tier results for small and mid-market businesses. We help clients build, scale, and market through modern best practices and cutting-edge technology. As such, we drive increased revenue through the smart execution of digital […]

Why You Shouldn’t Cut Your Marketing Budget In A Recession

Nowadays, when companies experience a recession, one of the first places they cut spending is advertising. And with businesses struggling to stay open, agencies are being hit especially hard. Even tech giants like Google and Facebook have seen their ad revenues go down as a result. But cutting marketing spending is only going to make […]

Shopify Introduces Collabs to Link Companies and Creators

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants looking for marketing support. Shopify’s goal is to bring economic independence to this new generation of entrepreneurs. Despite the size of the total creator economy, estimated to be worth over $100B*, most creators […]

Everything You Need To Know About Instagram Reels

Looking to get into Instagram Reels? With the recent announcement that Instagram will now merge all video uploads (up to 15 minutes) into the Reels feed, no doubt many brands are considering their options, and how they can maximize their Reels approach in the upcoming holiday season. If that sounds like you, then this may help. […]

What Does a Product Manager Do? Your Complete Career Guide

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TikTok Provides New Insight into the Potential of Live-Stream Shopping

TikTok really wants to make live-stream commerce a thing, which would then enable it to follow in the footsteps of its Chinese sister app, Douyin, and turn the short-form video platform into a money-making machine for a huge number of creators. Douyin generated $119 billion worth of product sales via live broadcasts in 2021, a 7x […]

How YouTube’s brewing TikTok rivalry could impact mobile video strategies

As brands pour ad dollars into short-form video, marketing strategies are emerging to optimize each platform’s strengths. Some of the differences will be geographic: India’s ban on TikTok for political reasons has opened a huge market for YouTube Shorts and Instagram Reels, the short-video section of the photo-sharing app owned by Meta Platforms. In the United States, […]

Navigating the Metaverse: A Magic Wand for Ecommerce

The metaverse — what is it? Whether we’ve known it or not, we have all been part of this evolution for years through VR simulations, gaming, and online experiences. The ideation and infancy of VR technology date way before my time. But a modern example can be seen in the OASIS (Ontologically Anthropocentric Sensory Immersive […]

How To Downgrade iOS 16 Beta/15 Without Losing Data

As far as we know, Apple launched a beta version of their next iteration of iOS, the iOS 16 beta. With the new features, like a revamped Photos app, a reworked Control Center, and more, iOS 16 beta attracts so many Apple fans and those users who have not yet upgraded. Apple’s iOS 16 Beta features a […]

Winning Content Strategy for 2022: Thought Leadership

As part of our series to help businesses with digital marketing, today we are presenting Winning Content Strategy for 2022: Thought Leadership. As a top digital agency with two decades in the business, there has been one constant in marketing online; Content is King. It was true when Bill Gates said it back in the 90’s and […]

How to Audit Your 2022 Marketing Strategy

Now that we’re almost at the mid-point of 2022, it will soon be time to start building strategy and developing budgets for the coming year. It’s also a great time to review your business’s overall performance as it relates to your marketing strategy and ad spend. Taking the time to perform an analysis now can […]

Ecommerce SEO Game Changer in 2022

You may be spending time and resources to up your ecommerce search game using SEO tools and the latest digital marketing — but are you ready for Google Lens? Google Lens, and Pinterest Lens, are stepping to the front using Artificial Intelligence (AI), Augmented Reality (AR), and real-world visual search options that improve a user’s […]

What is Enterprise Website Development?

Today, whether your business is B2B or B2C, 92%+ of customers reach out through the internet (and some would say 100%). It takes less than 50 milliseconds (.05 seconds) for someone to decide if they will scroll down or bounce out. Developing an Enterprise website or app in 2022 is more than just setting up a site, […]

How to Choose the Right Digital Marketing Agency For You

As a business owner, you understand the need for an outstanding marketing strategy in order to generate the maximum number of leads and sales. No matter what industry you’re in and what product or service you offer, you’re going to need marketing to be the center forward of your business growth curve. After all, it’s […]

Top 5 Bad Website Design Trends You Need to Avoid Immediately

Your website design presents your business brand and introduces you to the world. Today, online business and eCommerce are more important than ever — you can’t afford to have a poor website design that sends the wrong message about your company or your product. What Makes a Bad Website Design? Along with being visually unappealing, […]

Meta Releases a New Landing Page Best Practices Guide

Getting users to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and in this respect, your landing pages play a critical role, and you need to get them right in order to maximize your opportunities. So how do you ensure […]

What’s Next for E-Commerce in the Metaverse?

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of online interaction begins to take shape, brands want to know how it will impact the future […]

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