Have you seen all of the major Super Bowl commercials and taken notes for your own campaigns?
If not, you can still see them on YouTube’s AdBlitz showcase, which features all of the event’s major campaigns. And today, YouTube unveiled the winners of its Super Bowl AdBlitz for 2022, which were the most viewed ads from the game across YouTube.
While there aren’t many brand lessons to be learned from these large ads – aside from spending millions on top celebs – there are some creative ideas that could be useful in your marketing.
While there aren’t many brand lessons to be learned from these massive advertisements – aside from spending millions on top celebrities – they can provide some unique marketing ideas.
Amazon’s Alexa spot, starring Scarlett Johansson and Colin Jost, has now surpassed 68 million views, making it the most-watched Super Bowl commercial.
Even if the stars were removed, the underlying joke would still work, and this could inspire you to consider comic approaches to your products.
Second place goes to the latest trailer for ‘Jurassic Park: Dominion,’ which has topped 45 million views.
I mean, I’m betting you don’t have the budget to make a full film with computer-generated dinosaurs for your own brand promotion, so there aren’t many takeaways here. Dinosaurs, on the other hand, are very popular. So that’s a start.
Next up is this Hyundai commercial starring Jason Bateman, which, oddly, did not air during the Super Bowl.
The digital-only ad has 83 million views on YouTube, demonstrating the importance of taking a different strategy to the event and saving $7 million on a 30-second TV spot.
Given the campaign’s effectiveness, I wouldn’t be shocked if, in the coming years, more corporations avoid traditional TV advertising.
The latest trailer for Marvel Entertainment and Disney+’s ‘Moon Knight’ follows.
While it is a TV show preview, so the applicable insight is restricted, there are certain framing and editing notes that may be gathered from the ad.
Finally, there’s this Nissan commercial, which stars Eugene Levy as an unlikely action hero.
Again, you won’t be able to pay major personalities like this for your campaign, but there are lessons to be learned from this method, as well as unique ideas to consider for your own projects.
Given the amount of money spent on each ad and the celebrities who appear in them, it’s difficult to draw any meaningful conclusions from them. However, if you look a little closer, you’ll find some fascinating and potentially useful insights on framing, creative approach, timing, and other topics.
On a lesser scale, you could also construct your own dinosaur trailer. Purchase some plastic dinosaurs from a toy store and film them at a low angle. It might work.
All of the Super Bowl commercials can be found here.
Source: Andrew Hutchinson
