8 Graphic Design Trends for a Modern Marketing Strategy in 2022

Are you looking for ways to improve your marketing strategy in 2022? Want to know the latest graphic design trends to inspire your online campaigns?

Here’s a quick summary:

  • Inclusive visuals
  • Fun data visualisations
  • Bold backgrounds
  • Colorful icons and illustrations
  • Serif fonts
  • Branded memes
  • Quotes
  • Social screencaps

You’ve heard it before – trends come and go, and change is the only constant in the world of graphic design.

When creating a marketing strategy, it can be easy to fall back on things you’ve seen succeed in the past – but if you want to create a truly modern strategy that speaks to your customers, you need to make sure your design team can adapt with the times.

In this blog post, we’ll explore eight trends that will help you create a modern graphic design strategy in 2022.

Inclusive visuals

By inclusive visuals, we’re talking about diverse ethnicities, different genders, religions, races, and abilities. The future belongs to those who understand that everyone needs to be included if we are to create an environment where everyone can contribute.

Instead of asking, Is my audience right now? just ask yourself, Will my audience ever be? If your answer is no then maybe it is time to change course.

And remember diversity goes beyond race; think about veterans or seniors as new opportunities… don’t let some people fall through the cracks because you didn’t see them as your target audience at first glance (or even second).

Create something that anyone can connect with. Because there is more power when ideas bounce off each other instead of excluding other perspectives and views because they aren’t like our own.

Because our society has become one giant melting pot and multiculturalism shouldn’t feel like something we must endure but rather embrace since it brings us closer together than pushing us apart.

Fun data visualisations

Fun visualizations are often lightweight graphics, which make them easier to digest at-a-glance. That’s no coincidence—they work because they’re designed to catch our eye while also getting their point across clearly.

They don’t just look good. They grab our attention and make us feel excited about what’s on offer, encouraging us to take action, whether that means signing up to an email list or buying a product.

And there are more of these ‘fun’ visualizations than ever before online. Why? Because they increase engagement with marketing content by 800%.

It seems like everyone is doing it – from big brands like Adobe and Salesforce to smaller companies like your competitors, but you can do it too. You can create something fun quickly using resources such as Canva!

Bold backgrounds

Bold background colors and images can help make your designs pop and help guide viewers through your content. It’s important to note that there is a fine line between bold and obnoxious, so choose your color palettes wisely!

Also, consider incorporating subtle textures into your backgrounds; some textures can act as an accent without overpowering your design.

When deciding on color schemes, keep in mind who you are designing for (including their industry), what message you want them to take away from your image, and whether or not it will work within your brand identity guidelines.

Colorful icons and illustrations

The use of colorful icons and illustrations will continue to be adopted by businesses.

Emoji symbols are also quickly becoming integrated into digital designs so it’s important to familiarise yourself with what these look like so you can integrate them into your strategy too.

It’s predicted that brands who choose not to incorporate these graphic elements into their strategy will run out of touch with their audience.

Serif fonts

While we live in an age of visuals, and many argue that words and letters should give way to images and emojis, let’s not forget how strong—and elegant—serif fonts can be.

Serif fonts have been around forever, but are making a comeback over the past year or so. These types of fonts (think Times New Roman) come with short lines called serifs at their end.

They were used as far back as ancient Greece and Rome (hence why they’re called serifs). The serif fonts last century were typically used more formally, on things like business cards or stationery design, but now creative designers are bringing them into other facets of graphic design too.

Branded memes

Branding can be achieved through many different methods. One of those methods is creating your own meme – to start, think of something specific to your company and its culture.

Next, create memes based on them and share them on social media with all of your followers – then everyone will know who you are and what makes you unique!

This method could also be used for community building within your network as well as generating conversation amongst potential customers.


A handful of years ago, you couldn’t scroll through social media without spotting inspirational quotes somewhere on your feed.

Quotes were cool but they lost their charm after many people became tired of seeing them on their newsfeeds every day. Nowadays graphic designers are changing up their strategy by incorporating quotes into inspiring designs that create something more memorable than just words alone on a page.

While quote graphics can be seen as trendy, an entrepreneur can use them to appeal to customers looking for motivation.

Businesses have taken note of the power behind these graphic designs and are finding creative ways to incorporate quotes into their marketing strategies with great success!

Social screencaps

The use of social screencaps is on the rise. It’s an engaging form of content that reflects your brand voice, and it helps visitors to your website better connect with you.

Make sure that you are using it frequently! There are plenty of tools out there that can help you capture perfect-quality screenshots from your computer—or even record whatever’s on your screen.

Source: Mark Walker-Ford

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