Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand if you play your cards right. Sure, a firm may have several important goals, but a large percentage of organizational goals focus on lead generation.
Marketers, particularly B2C marketers, rely on several channels to drive leads to their businesses and boost their conversion rate.
But often, these channels don’t yield results that they can bank on. If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. But hear this: you’re not alone.
At one time in my content marketing career, I struggled to acquire leads.
Today, I want to show you proven hacks that will grow your leads by 113%.
What does your potential customer want? Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads. Growing your leads will always be easier if most of your attention is focused on syncing your landing page with your other marketing channels.
No matter what channel you’re using, HubSpot’s statistics found that 54% more leads are generated by inbound tactics than by traditional paid marketing. This also means that you have to give top priority to creating the right content.
Hack #1: Lead generation starts at home—review your homepage messaging
For most marketers, their homepage receives the most visits. Tandberg (since acquired by Cisco), a leader in the field of teleconferencing, increased its lead generation by 50% from a simple homepage CTA that blended with other elements such as the headline, subtitle, and images.
If you’ve been actively promoting your site, your homepage will be getting visitors from referring sites, social media sites, search engines, and other sources.
Stuart J. Davidson shared how he reached 140,753 page views within twelve months, since re-launching his blog. Since the homepage receives a tremendous amount of traffic, don’t you think that reviewing and adjusting your homepage messaging might help you generate more leads?
I’m confident that it works; that it is, in fact, one of the best lead generation tips for you to absorb. For example, Alex Chris, founder of Digital Marketing Pro, said that one of the areas he tweaked, which led to over 400,000 visitors per month to his site, was the homepage. This also led to several thousand leads!
Hack #2: Link to your webinars directly in your content
One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favor.
A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.
A small consulting firm used webinars to generate over 100 new, qualified leads and resulted in six opportunity-based meetings. This, in turn, led to $50,000 in services being discussed.
And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads.
Hack #3: Use Google as your login
You should use Google as your login because you can personalize your efforts. Effective marketing can be efficiently deployed when you see and address your customers not as a group, but as individuals. That’s why SugarCRM and Trello believe in connecting with individuals.
Most digital companies have not been using this hack to get more leads. The truth is that Google is popular, and most bloggers, content marketers, and online entrepreneurs have a Google account.
The social world has brought us convenience across the web. Our full names, residential addresses, phone numbers, and more are now stored on trusted sites such as Facebook, Google, Linked In, and Twitter. This has made it possible for marketers to create a flexible and simple sign-up flow.
Hack #4: Specialize: Separate your lead generation team from your sales team
If you want to convert the visitors that come to your landing pages and take your lead gen to the next level, you’ve got to continually test out your landing page elements, including the headline, subtitles, bullet points, call-to-actions, and more. Consider this a prime piece of real estate in your marketing strategy. In other words, take advantage of what is to offer and experiment with what drives the best results.
You’ve got to keep testing before you can get it right. A/B testing is not negotiable.
But, there’s an aspect of your content marketing strategy that you have to set limits on. It’s about who’s in charge of generating leads and who manages the sales process.
Hack #5: Use strong verbs to write powerful headlines that draw attention
A verb is a “doing” word. Or, better yet, it’s an “action” word.
If you want to create a lasting impression in your writing, you have to draw attention with verbs. But first, answer this question:
What makes a headline powerful?
Isn’t it the structure, keywords used, length, topic, and, most importantly, the action word (verb) that appear in a given headline? Each of these can and should evoke curiosity and persuade people to click.
If you can give adequate attention to crafting your headline, you’ll not only generate targeted leads but there’s a possibility that your search rankings will improve tremendously because of a lower bounce rate and the additional time that your visitors are spending on your page.
Copywriters all over the world know the power behind a well-crafted headline. It’s the same reason why Ted Nicholas believes that 73% of buying decisions are made at the point of the headline. And, eight out of ten people will click your headline if it catches their attention. So, what are you going to do about your headlines?
No matter the platform — your blog, social media networks, other blogs (when you write a guest post), or when you create any type of content that will drive leads — you’ve got to make sure that your headline contains strong verbs. According to Wikieducator, you’ve got to put muscle in your writing.
Don’t get fooled by every fancy lead generation tool out there. Use tools for the right purpose—automation.
But, remember that driving quality leads and engagement to your business will take time.
Building any real, successful business takes time. Nurturing your social network presence, crafting a solid email marketing campaign, diligently working on creating and producing quality content–all of these tasks require a significant amount of time and focus.
You may not grow your leads by 113% in a week, but, with consistency, you’ll likely surpass that milestone.
“Hacks” are not some magical push-button tactics that don’t have a strong foundation. On the contrary, they’ve been proven to work and many successful brands and industry leaders still use them to acquire new leads and convert them into customers.
Real satisfaction comes from what you learn in the process of applying these proven lead generation tips.
It’s the same with increasing sales. You have to make up your mind to learn along the way because your customers believe in you—and you can’t afford to let them down with outdated advice.
What other lead generation hacks have worked for you? Share your case studies, questions, or opinions.
Source: Neil Patel