On many occasions, you might be tied down with a plethora of activities on your to-do-list, which will make it extremely hard for you to create time to check in your AdWords account.
In other words, you might have a slim chance of spending little time optimizing your Google AdWords campaign. It’s no wonder you’ll discover that many business owners or marketers only make changes to their AdWords accounts once a month or even once in three months.
Your AdWords Management should be a continuous process. For you to successfully manage your AdWords campaigns, requires a whole lot of hard work and dedication. Managing your AdWords account involves several steps.
- Structuring your AdWords campaigns;
- Maintaining and expanding your AdWords keyword list;
- Creating optimized ads;
- Setting negative keywords;
- Building a landing page that converts;
- Setting up campaign metrics.
Here is the good news. AdWords management should be a full-time job on its own. With the right strategies in place, coupled with smart search engine marketing tools, AdWords management can be easy and hassle-free.
Let’s take a look at the process explored by Whatagraph to effectively and efficiently manage your AdWords account and campaigns.
The Fundamentals of AdWords Campaign Management
It’s practically impossible to learn the whole of Google AdWords in a day. The system is entirely complicated and prone to frequent changes. That said, AdWords management can be subdivided into a few steps:
AdWords Campaign Structure
One thing you should know about AdWords management is that you need to lay a solid foundation for the remaining part of your account. To start with, you need to select your preferred type of AdWords campaign.
Ask yourself this question: What goal do you aim to achieve from your advertising campaigns?
Choosing the right kind of campaign for your business largely depends on your business goals.
Many brands and businesses, they’ll prefer to begin with a search campaign. If, for instance, you are a plumber and you are most likely interested in generating calls, then you can select a call-only campaign.
If, on the other hand, you are trying to create brand awareness for a specific brand, product, or services, a display campaign might be a perfect option. Google AdWords also provides an opportunity for the creation of multiple campaigns to complement multiple advertising goals.
Budgeting For AdWords Campaign
Apart from the structure of your campaign, you are also liable to determine how Google will help you spend your money. Usually, your monthly budget is the amount you exhaust daily multiplied by 30.4.
So, you should start with a monthly budget. And as you run your campaigns, you adjust it backward.
Think about this.
Based on your cost per click, how many clicks per day can your budget cover? Once you can answer that, then you can adjust your budget appropriately.
AdWords Keyword Research
Of course, you might observe that Google releases new targeting features at all times, such as events targeting. You should know that everything about AdWords advertising revolves around keywords. Keywords are fundamental parts of your ad groups, and it forms a significant portion of your AdWords campaigns.
Whether you are building a new campaign from scratch or you are looking for possibilities of expanding the existing ones, the power of keyword tools in helping you find the right keywords cannot be overlooked.
Optimizing Your AdWords Campaigns
To ascertain that your campaigns are delivering your desired results while increasing your return on investment, you must monitor the performance of your campaigns. One of the ways is to create reports with AdWords reporting tool like Whatagraph. Apart from that, you should also make improvements at regular intervals.
Some of the improvements you should make include:
- Adding new negative keywords to cut down your wasted capital;
- Creating new AdWords ads from search to expand your account;
- Constantly test and edit your ad text to improve your Click-Through-Rate (CTR), Quality score, and Conversion rate;
- Build and test new landing pages to determine the one that converts;
- Optimize your budget to reduce your Cost-Per-Ads (CPA).
If you want to make the most of your AdWords budget, you should engage in all these management techniques weekly.