Advertising in Pharma Trends: Specialists Engage More With Digital Advertising Than Generalists

Advertising in Pharma trends has evolved significantly since the infantile days of Native and Programmatic technologies. Today, pharma companies are among the highest bidders of digital advertising inventories. In the pharma industry itself, specialists seem to engage more with Pharmaceutical brand messaging than General Physicians or Consulting Physician. This has been reported as per the […]