Christmas is about joy, commitment and magic. Every positive soul on this earth wants to believe in magic because if you believe, something unexpected and miraculous will happen. Especially little ones are real believers. They strongly believe that Santa comes in stealthily from the chimney, leaves a present and goes away without being noticed. In their turn, adults hope for success during the upcoming year. Especially, most people think that if they start successfully, the favor will accompany them through the whole year.
Among these people, there are also the website owners who look at the celebrations from a business perspective. They believe that applying special marketing strategies will increase their sales during the Christmas celebrations. It’s not a secret that during these days people all around the world are looking for discounted offers. The fact that most of the gifts are purchased online creates grounds for healthy competition among the online sellers.
So, let’s unveil some of the most successful strategies you, as an online shopper, can use to boost your Christmas sales by making discount offers and promoting them.
1. LET YOUR LANDING PAGE BE THE FIRST TO ANNOUNCE YOUR CHRISTMAS SALES
Your landing page is your main page first to greet your visitors. So, make it festive, appealing and engaging. Manifest your sales’ offers conspicuously to attract and invite your visitors to make a conversion.
2. MAKE A SUBSCRIPTION POPUP TO COLLECT SUBMISSIONS FOR THE UPCOMING EMAIL MARKETING CAMPAIGNS
As mentioned, this is done for email marketing purposes. Through a polite and beautiful subscription popup window, you can persuade your visitors to provide their emails for you to send exclusive offers later on.
3. PREPARE GIFTS FOR FIRST ORDERS
Encouraging your customers with gifts after receiving their first order is an effective strategy to inspire and keep close relations with them. Even if they don’t make another purchase at the moment, they will save you for later consideration.
4. MAKE DISCOUNTS AND GIFTS ON THE PURCHASE OF CERTAIN PACKS
An effective strategy is making a discount for another product in case of buying a package. Or else, you can offer your visitors to buy a product and get a discount on the second one. Make your offers visible on your website so that your potential customers are aware of the opportunity.
5. MAKE BENEFICIAL SHIPPING OFFERS
So, as you know, customers are looking for beneficial offers on these days. What about free shipping on certain price categories? Surely, this offer will benefit you and your customers as you will make big sales and your customers won’t have to worry about the shipping costs.
Christmas is a beautiful time for celebrations and a perfect occasion for online sellers to get revenue through making sales. And as people are looking for beneficial offers on these days, it will be just to the point to promote your discounted offers on various platforms. And if you apply the correct approaches, you will make a lot of sales which will be a good start of the year. And as it is acceptable to say, “If you spend Christmas celebrations cheerfully, you will succeed all the year round”.
Source: E-commerce Nation