When is the best time to post on Instagram? Does everyone have the same best day and time to post on Instagram? What’s the winning combination here? 
You’ve probably asked yourself these questions a time or two – we know we have!
We analyzed 1.8 million posts over a period of 3 months to determine what the best (and worst!) times to post on Instagram are. Then, we took it one step further by segmenting all those accounts into 17 industries!
Why? To uncover the key differences in when – and why – posts in various niches take off.
Below, we’re sharing the insights you NEED in your Instagram life – from the best days to post for your industry to the precise hour of the day (or night!) that works best for your specific niche.
The Best Day And Time to Post on Instagram For Likes
As we crafted our study, an overall trend emerged across all 17 industries in consistently high likes on certain days of the week.
If you’re hoping to boost your exposure by raking in the likes, here are time slots you should strongly consider testing in your posting schedule!
The Best Day to Post on Instagram For Likes
Take note, weekend warriors.
Posts on Saturday rake in the most likes, with Friday as a close second.
So when’s the best time to post on Instagram for likes?
The Best Time to Post on Instagram For Likes
According to our research, the best time of day to post on Instagram for likes is also on Saturday at 5:00 p.m (UTC) 
Here are the next best average slots:
- Tuesday at 8:00 p.m UTC
- Friday at 3:00 p.m UTC
- Friday at 8:00 p.m UTC
The Best Day to Post on Instagram For Comments
Maybe comments are more your speed.
We don’t blame you – with Instagram hiding likes, other metrics of engagement are taking a front-row focus.
If you want more comments on your Instagram posts, try posting on Wednesday.
This day doesn’t lead by much, so you should also target Sunday in your posting schedule!
The Best Day of the Week to Upload Your Posts to Instagram
Now for the fun stuff! Let’s dive into each day of the week to examine the best time to upload on Instagram on average per day.
To recap the date from above, the best day to post to Instagram for likes globally is Saturday. Wednesday and Sunday are the best days of the week to upload your posts to Instagram for comments!
The Best Time to Post on Instagram on Monday
The best time to post on Instagram on Monday is 3 p.m (UTC). 
The next best times are:
- 10:00 p.m UTC
- 6:00 a.m UTC
Shocked by the best times to post on Insta? Experimenting with different times to post in the evening and even early in the morning exposes your content to users active in different time zones.
Helpful Tip: Check out the demographics of your current followers and where they’re located with Instagram Analytics. Then tailor your posting schedule to put fresh content in front of them in their time zones!
The Best Time to Post on Instagram on Tuesday
The best time to post on Instagram on Tuesday for engagement is 8:00 pm (UTC). The next best times are:
- 4:00 p.m (UTC)
- 6:00 p.m (UTC)
- 7:00 p.m (UTC)
The Best Time to Post on Instagram on Wednesday
The best time to post on Instagram on Wednesday for engagement is 9:00 pm (UTC). The next best times are:
- 1:00 a.m (UTC)
- 11:00 a.m (UTC)
- 4:00 a.m (UTC)
The Best Time to Post on Instagram on Thursday
The best time to post on Instagram on Thursday for engagement is 8:00 pm (UTC). The next best times are:
- 7:00 p.m (UTC)
- 3:00 p.m (UTC)
- 2:00 p.m (UTC)
Tailwind Tip: You don’t have to devote your entire Instagram posting schedule to catching engagement from your current followers if you aim to grow.
Use some of the best day and time to post on Instagram recommendations to send out posts (with relevant hashtags!) in regions you’d like to attract more followers from!
The Best Time to Post on Instagram on Friday
The best time to post on Instagram on Friday for engagement is 3:00 pm (UTC). The next best times are:
- 8:00 p.m (UTC)
- 4:00 p.m (UTC)
- 2:00 p.m (UTC)
The Best Time to Post on Instagram on Saturday
The best time to post on Instagram on Saturday for engagement is 5:00 pm (UTC). The next best times are:
- 3:00 p.m (UTC)
- 7:00 p.m (UTC)
- 8:00 p.m (UTC)
- 10:00 p.m (UTC)
The Best Time to Post on Instagram on Sunday
The best time to post on Instagram on Sunday for engagement is 7:00 pm (UTC). The next best times are:
- 4:00 p.m (UTC)
- 3:00 p.m (UTC)
- 2:00 p.m (UTC)
- 8:00 p.m (UTC)
- 12:00 p.m (UTC)
SOURCE: Andrew Hutchinson
