How Athletes Have Removed The Middle Man To Build Their Own Brands  – And What We Can Learn

Athletes have long been the face of brands. In fact, they’ve long been more than that — they’ve been the soul of brands. Think about it. Athletes, for example, don’t just represent brands. They epitomize them. Nike doesn’t sell shoes. Nike empowers athletes like Colin Kaepernick. Now, companies like Nike brand by way of athletes because it’s a smart marketing […]